Hayward WI, September 12th, 2023 – UnTapped, the premier provider of maple-based athletic fuel, is thrilled to announce its partnership with the American Birkebeiner Ski Foundation (ABSF) as the official fuel and hydration sponsor. This partnership exemplifies UnTapped’s commitment to supporting endurance athletes and promoting healthy, natural fueling options for peak performance.

The American Birkebeiner (“Birkie”) is North America’s largest and most prestigious cross-country ski race. It attracts thousands of skiers from around the world who test their skills and endurance across the beautiful trails of the American Birkebeiner Ski Foundation (ABSF) from Cable to  Hayward, Wisconsin. The 50km event showcases the dedication, perseverance, and athleticism of its participants. ABSF also hosts over 20 additional ski, run and bike events throughout the year.

As the Official Fuel and Hydration, UnTapped will provide athletes at all ABSF events year-round with its maple syrup gels and maple-sweetened waffles and hydration. UnTapped’s offerings provide a unique blend of carbohydrates and electrolytes that enhance performance, deliver sustained energy, and aid in recovery. Designed for athletes, by athletes, UnTapped’s focus on real ingredients sets it apart from other sports nutrition options.

“We are thrilled to partner with the American Birkebeiner and support the incredible athletes who take part in this iconic event,” said Doug Brown, co-founder of UnTapped. “Our mission has always been to provide athletes with clean, natural, and effective fuel options that optimize performance and promote overall well-being. We are excited to fuel the Birkie participants as they push their limits and achieve their goals.”

UnTapped’s commitment to sustainability aligns with the ABSF’s core values. Pure maple syrup is a sustainable, carbon-negative fuel source and UnTapped’s manufacturing and shipping practices promote limited impact. By choosing UnTapped, athletes will not only benefit from optimal nutrition but also contribute to a healthier environment.

“We are super excited to have UnTapped on board as a partner that will benefit all the participants with their nutrition requirements as they take on the challenges of the Birkie trail!” said Ben Popp, Executive Director of the ABSF.  “Whether on bike, skis or foot, solid nutrition is key to success and UnTapped will ensure our participants have all they need to succeed!”

As part of the partnership, UnTapped will have a significant presence at all American Birkebeiner events, Fat Bike Birkie, Birkie Trail Run and Epic Bike Fest, providing product samples and engaging with participants through various on-site activations. UnTapped products will be available at other ABSF events as well. Additionally, UnTapped will collaborate with the ABSF to promote the importance of proper nutrition and fueling strategies for endurance athletes.

For more information about UnTapped and its products, please visit www.untapped.cc.

About UnTapped:

UnTapped is a leading provider of all-natural athletic fuel products, crafted with organic maple syrup sourced directly from family-owned farms. Founded by Doug & Roger Brown, Ted King, and Andrew Gardner, UnTapped offers clean and effective fuel options for athletes seeking natural alternatives. With a commitment to sustainability and performance, UnTapped aims to support athletes’ goals while minimizing their impact on the environment.

About the American Birkebeiner:

The American Birkebeiner, also known as the Birkie, is North America’s largest and most prestigious cross-country ski race. Organized by the American Birkebeiner Ski Foundation (ABSF), the event takes place annually in Hayward, Wisconsin, attracting thousands of skiers from around the world. The ABSF is dedicated to promoting healthy, active lifestyles through cross-country skiing and supporting the preservation of the trail system for future generations.