UnTapped is celebrating 10 years! We’ve asked our pros to look back on the last 10 years of their careers and give us a little introspective (and of course how UnTapped has helped them reach their goals)!
As far as your athletic endeavours – Where were you 10 years ago? Where are you now? What were some major milestones? What are your goals for the future?
Ahh, a trip down memory lane. Ten years ago, my UnTapped co-founders and I had just successfully launched the crowd funding campaign that was the starting point of UnTapped! Professionally, I’d just raced the Tour de France (without the success I’d hoped and dreamed, but still a lifetime highlight).
The Tour is something I’d been chasing as a cornerstone to my career for the previous decade, so an honor nonetheless. I ended up hanging up my road wheels, so to speak, the following year and unintentionally getting into the role of ambassador and gravel racer. Who would have guessed that gravel in 2016 would evolve into the profession it’s become today.

Do you have a story you like to share about UnTapped? How you found out about us/a time you shared with someone and now they’re hooked/how it changed the way you fuel and/or recover?
I always enjoyed sharing UnTapped with teammates that final year in the World Tour.
One memory in particular is my brother-from-another-mother, Ben King, telling me he reserved his UnTapped packet a special place in his jersey’s “dessert pocket”. That is, he would reward himself after a particularly hard effort or summiting a tough climb in a race by downing a Maple UnTapped as opposed to just choking down another gel.

I have dozens upon dozens of other memories. If you see me out in the wild, tap me on the shoulder and ask me for some more.
What are your favorite UnTapped products?
I’m not kidding, my favorite is the UnTapped product I most recently ate. So currently a combination of Lemon Waffle and Lime Mapleaid.