"Born and raised in New England, maple syrup is part of my upbringing just as the gospel of maple syrup has been a passion of mine for years when I traveled the globe as a professional cyclist. Knowing that it is a single, pure ingredient and better yet that it is an incredibly wholesome, nutritious ingredient, it didn’t take long before maple syrup was fueling my rides and races, leaving behind the world of traditional sports gels." --Ted King, co-founder
UnTapped began on a bike and a pair of skis. Professional cyclist Ted King and the Cochran family of professional alpine skiers, naturally gravitated to the organic simplicity of maple syrup. There was nothing flashy about maple syrup or the slick work of advertisers and food chemists -- they simply found that maple syrup truly worked for their energy needs in training and competition. With an understanding of the critical elements required in sports nutrition, maple syrup rose to be the only choice as a viable energy source for athletes. UnTapped was founded in late 2013.